Ariovaldo Carmignani

Partner , Commercial Director

With over 16 years of experience leading wine-related initiatives, Ariovaldo has established himself as a prominent figure in the industry.

As one of the Founders  and Commercial Director of WineBrands, he has cultivated a vibrant and innovative company with a strong presence in both on-trade and off-trade sectors.

Throughout his career, Ariovaldo has played a pivotal role in designing the commercial strategy for several important brands, including Antinori, Frescobaldi, Albert Bichot, De Martino, Saint Michelle, Norton, Riccitelli, and many others.

His expertise in developing on-trade wine initiatives is widely recognized, owing to his extensive inventory of experience and relationships within the industry.

Ariovaldo´s professional endeavors have taken him across Brazil, where he has amassed in-depth knowledge of distributors, buyers, restaurant owners, and regional supermarket owners/buyers.

This comprehensive understanding of the market landscape has been instrumental in driving his success.

Ariovaldo holds a Degree in Business Administration from Universidade Mackenzie in São Paulo, Brazil.

Ricardo Carmignani

Managing Partner

With over two decades at the forefront of wine-related initiatives, Ricardo Carmignani brings a wealth of expertise and leadership to the table.

As an entrepreneur, Ricardo has demonstrated remarkable initiative, creativity, and leadership in building and growing successful ventures.

As the former CEO of Expand Group, the preeminent wine importer and distributor in Brazil for over 30 years, he honed his skills in navigating the complexities of the industry and fostering growth.

As the Founder and CEO of WineBrands, Ricardo spearheaded innovative initiatives that left an indelible mark on both the on-trade and off-trade sectors. Under his stewardship, WineBrands became synonymous with vibrancy and excellence, boasting a stellar reputation and expansive market reach.

Throughout his career, Ricardo has worked with and managed a plethora of esteemed brands, including Antinori, Concha Y Toro, Arboleda, Frescobaldi, Albert Bichot, De Martino, Saint Michelle, Norton, Riccitelli, and many others. His strategic acumen and deep understanding of brand management have consistently propelled these brands to new heights of success.

Ricardo´s expertise extends beyond the wine industry; he has served  many years as a principal at leading strategy consulting firms such as Booz Allen, AT Kearney, and Monitor Group, where he leveraged his analytical prowess to drive transformative projects for clients across various sectors.

Additionally, his tenure as Vice President and Partner at Unisys saw him spearheading technology projects in the financial industry.

A seasoned international professional, Ricardo has worked across in the USA, Europe, and Brazil, gaining invaluable insights and experiences that have shaped his multifaceted approach to business and cultures.

Ricardo holds a Master's Degree in International Business and Economics from University SDA Bocconi in Milan, Italy.